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Brand IMG is an artistic piece created to communicate online social media efforts and online prowess of companies to the user. The project has been produced to demonstrate how frequently brands are mentioned online as well as consumers’ views on these brands. The way this is demonstrated is through a visual effect on each brand page.

Twitter feeds are analysed and the logo of the brand distorted in real time, by current social feeds using positive and negative views of consumers. These feeds come from the last half hour of social activity. On the main page users are given access to brand awareness documentation to give the user more facts on certain brands.

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